Kindle Countdown

In case you haven't heard, Amazon has announced a new promotional tool for authors enrolled in their Kindle Select program. It's called the Kindle Countdown and it works like this. For four days, you can list your book at a sale price that starts at the lowest point ($.99) and the price then goes up in increments each day until it reaches its normal price. It's all about grabbing the book at the sale price before it goes up. 

In  order to kick off the Black Friday-Cyber Monday weekend, I decided to give it a try with my latest book, Stone's Ghost. 

Stone's Ghost is a modern ghost story about love and loss and friendship, mistakes and consequences and redemption. Here's the description from the back cover: 

Matthew Stone doesn't believe in ghosts … until he meets one. He owns a successful business in Lake Havasu, Arizona, home to the famed London Bridge that was brought over stone by stone and rebuilt over the Colorado River. He has a gorgeous girlfriend, a doting mother, and more money than he needs, but no time for stories about the ghosts who were transplanted from England with the famed bridge. When a chance encounter with a female ghost leads to unexpected friendship, Matt and the ghost are forced to rely on each other as they confront the pasts that haunt them.

And here's the deal. Beginning on November 29, the book is available for only 99 cents. But you have to act quick, because the price goes up the next day. And the next day. And the next day. Here's how it breaks out:

Increment                                                 Duration           Price                %  Discount
1    November 29, 2013 at 8:00 AM (PST)           16h                $0.99                    81%
2    November 30, 2013 at 12:00 AM (PST)         16h                $1.99                    61%
3    November 30, 2013 at 4:00 PM (PST)           16h                $2.99                    41%
4    December 01, 2013 at 8:00 AM (PST)           16h                $3.99                    21%
End December 02, 2013 at 12:00 AM (PST)                  Original list price $4.99
So are you ready? In shopping mode? 

On your mark, get set, GO!