Books by Melissa Bowersock

Monday, September 17, 2012

Formatting for E-Books


With so much of the publishing world going digital, it’s important for authors to wade into the e-book tsunami that is flooding the industry. Some authors may assume the e-book format is exactly like a physical book format, which is a large mistake. Others may assume formatting for e-books is terribly difficult, another mistake. Actually e-books are an entirely different animal and somewhere in between, but they are definitely doable.

With print books, you (or your editor) control exactly how that book will appear; you control the size of the font, the white space, the size of the page. Whatever you decide the format should be is exactly what your reader will see.

With e-books, it’s not that simple. Readers may have any of a dozen reading devices, not even counting the Cloud on their computer or their smart phones. What this means is that an e-book must flow into any of these devices, whatever the size or shape of the screen, and still be readable.

Okay, how do you do that?

You do that by simplifying.

First of all, use a common, easy-to-read font. You might choose Times New Roman, Arial or Garamond, but don’t use an exotic or fancy font that may not be supported by e-readers. The best size font is 11 or 12, 14 at the very most. Don’t forget that most e-readers allow their owners to magnify or decrease the size of the font to suit them. If you want to use a particular font for your title or chapter headers, the best way to ensure that the reader sees what you want them to see is to create an image and insert that in the proper place. More on images below.

Choose your paragraph style. Either use a block paragraph format (as this blog is: no indent and a blank line between paragraphs) or a first-line indent style. Either is fine, but choose one and be consistent, and don’t mix the two. If you choose to indent, don’t use tabs. Indent by choosing or creating a paragraph style and format all your paragraphs with that style rather than manually. It’s also a good idea to get rid of total justification in text, allowing ragged edges which spread the words from margin to margin. Fully justified text sometimes shows up with large gaps between words.

Don’t use page breaks, section breaks or large quantities of blank lines to separate sections of your book. Because e-books flow continuously through an e-reader, page breaks (and page numbers, for that matter) are useless. If you want to show some separation between chapters or sections of the book, use “hard” line returns, but no more than four at a time. More than four blank lines could simply show up as blank screens on the e-reader, confusing and annoying your reader.

Along with getting rid of page numbers, get rid of any headers or footers. Text boxes are an absolute no-no, and you will need to convert any tables into images.

As you can see, what we are doing is essentially “stripping down” the book to its barest essentials. Once you’ve done that, though, you need to check and make sure no unwanted and unnecessary formatting remains. How do you do that?

In MS Word, there is a button on the top Home menu that looks like a paragraph symbol ( ¶ ); clicking this button allows you to see all formatting in your document—spaces, tabs, indents, section breaks; it makes all the invisible visible*. You may be surprised at how much junky formatting is left over, even after you’ve stripped it down. Word tries to be “helpful” by having quite a bit of automatic formatting, plus any mistakes made while typing can insert an invisible but problematical bit of formatting. This way, you can see everything that’s in there and strip it out even more than you already have.

(*This sentence should be true, but it’s sometimes not. Recently a friend found that her e-book contained the number 3 centered alone on lines between paragraphs of her book, and she could find no evidence of anything to account for it, even when she made all formatting visible as above. She was then forced to go to the next step.)

If, however, you’ve done this and still have some weird results that you can’t trace, there’s a method to “nuke” all formatting. This method is endorsed by Smashwords, but with a caution. Doing this will get rid of all formatting, so that means that you’ll have to go back in afterward and re-format the book the way you want it. Here’s how to do it:

Open your Word document and copy the entire thing, then paste it all into Notepad or some other text application. You’ll see all your formatting disappear. Now copy the entire body of text in Notepad and paste it into a NEW blank Word document. Now your document is as clean as you can get it, but you will need to go back in and re-format your chapter headers, etc. (For more about the Smashwords style guide, go here.)

Images can be particularly annoying in e-books; they have a tendency to jump about or not appear correctly. I’ve found the best way to deal with images is, again, simply. Insert your image where you want it, but do not change the text wrapping to anything from the default “in line with text.” You can certainly change the placement of the picture to left-justified, centered or right-justified, but beyond that, just leave it alone. Type in captions below the picture (choose a different style for those to set them off from the main text), but do not use the automatic caption feature of Word or a text box.

Finally, because so often e-reader devices support wifi and the internet, you can do something with your e-book that you can’t do with physical books—connect your reader to you online. It’s a simple matter to add an About the Author section to the end of the book with links to your Facebook, Twitter, blog or website.

Wednesday, September 5, 2012

DIY Focus Groups

Writing is a very isolated endeavor. Ideas spawn in our minds and we nurture them in our silent brain cells. We enlarge on them, imagine them growing, changing, moving forward, but it’s all very quietly within us until we set it down on paper. Even that process is isolated unless we have someone hanging over our shoulder waiting breathlessly for every word.

When we’ve finished our story-telling, the time has arrived for us to step out of our secluded little world and present our creation to others. We’ve captured our imaginings, we’ve pushed and prodded and wrangled and polished and refined until we are 100% certain it’s good and it’s done.

Or are we?

It’s not enough to write the book (although, of course, that’s the biggest milestone), and publishing now is not that hard if you choose to go the self-publishing route, which many of us are doing. So you’ve written the book, you’re ready to publish, but how do you reach out to the readers? How do you say to them, “This is a good book; take a look; read it!”

Think of the cover of your book as the doorway. This is the place where you put out the welcome mat for the reader and beckon them to enter. This is the place where you invite them to suspend their normal sense of time and space and enter into a different world. The cover of your book is the threshold, the connection, the passage. It will either call a reader in or turn them away.

Packaging is very much an instant, impulse thing. I’ve heard it said that a book has less than 10 seconds to grab a reader’s interest (perhaps even as little as 3 or 4). The title, the cover, the backcover blurb, even the predominant color of the book all must be crafted in a way that entices the reader to look deeper.

So how do you know how your book cover strikes readers? How do you know what it says to them?

Answer that question by creating your own focus group.

In the digital age, this is not that hard to do. Many writers have their own webpages already in place, and that’s a perfect vehicle for creating a focus group. Many writers also have blogs, and although these cannot be as focused on a target group as a webpage, they can still afford a window on the world for those who find webpages challenging.

When my book Goddess Rising was ready to publish, I had a couple ideas about the cover. My editor and I talked back and forth about it, but I really wanted input from the people this book would appeal to. (My editor, sweet man that he was, thought the book was worthy of publication but never really “got” it.) I have to admit, this book was difficult to market. Set in the future, the book is about a time when a geologic holocaust has destroyed civilization and left only a few scattered colonies of people who have reverted back to a simple agrarian lifestyle and worship the Great Goddess. Their one hope lies in a dream-given prophecy that Greer the Sibling, a female savior, will arise and lead the people back to greatness. The book follows Greer’s journey from simple obscurity to prophesied reign as she struggles with her destiny and discovers the rewards of power—and the price.

My first title for the book was The Sibling, simple but nondescript. One friend told me it sounded like a slasher movie, so I think I tossed it at that point. I wanted to convey the two-fold theme of the book, the rising of the Great Goddess and the rising of Greer. I finally settled on She Rises, a title that could refer to either, or both, themes.

For my graphic, I turned to one of my very favorite artists in the whole world, Meinrad Craighead. Meinrad was raised in a dynamic blend of Catholicism (she was a nun for many years) and awareness of the Great Goddess, and she weaves the living themes of both into her strong, iconic paintings. The one that I particularly liked for my book is called Mother and Daughter. I felt the graphic conjured up all relationships between all women: mother to daughter, of course, but also sister to sister and woman to Goddess.

  
Another piece of artwork that struck me was a painting by Dennis Davidson called Spatium Lux. Diametrically different than Meinrad’s, the space art of Davidson was at once evocative, spectacular and stunning. It had a very different feel than the warm tones of Mother and Daughter, but I liked and considered both. At the same time, my editor suggested Goddess Rising for the title, so I incorporated that into my options.

Armed with these graphics, I played around in MS Word, creating a mock book cover and trying out several different colors, different configurations, different fonts. When I had a range of styles, I put them up on a web page and asked several friends to take a look and tell me their reactions. Because I put up a new, unpublicized web page off my main page, I was able to e-mail friends the link and control who saw the page.

  
             

I invited friends to chime in on color, style, placement, font. I wanted to hear all about how the book cover and all its elements invited or intimidated, intrigued or turned off. I was mildly surprised when the votes for title favored Goddess Rising and the space art over She Rises with Meinrad. The votes also overwhelmingly preferred the center layout with the graphic making up the entire book cover, a layout I liked as well.

  
             

My next job was getting approval to use the artwork. I contacted Mr. Davidson but found him reluctant to let me use his work. He was unsure about the fit of my story with his art and being an artist of a different kind, I could well understand and respect that. This book is not for everyone. If I wasn’t 100% sure my story would be enhanced by someone else’s art, I wouldn’t marry the two, either. I resigned myself to another search for a fitting graphic.

As coincidence would have it, an acquaintance who knew I liked all things space sent me an e-mail with a stunning NASA photo. This man had no knowledge of my book or my struggles with the cover, but just happened to send me the most perfect picture I could imagine. Well, almost perfect. I had a feeling the arm of the Space Station wouldn’t quite fit in.


The good news about this was not only that I loved the picture, but that as a NASA file, it was easily accessible. If I remember correctly, it cost me something like $10 or $20 to get a beautiful hi-res copy of the photo. My editor immediately went to work tweaking it for the book cover. What resulted was, I thought, absolutely stunning, a book I was proud to hand out to readers.


As isolated as we are when we’re writing, any author concerned about the commercial success of their books can benefit greatly by using a focus group. When I look at this book, I see not only my own story, but the nudging encouragement of my talented editor and helpful friends. This book truly was a labor of love from many standpoints.

Wednesday, August 22, 2012

Blog Awards!


What a wonderful surprise! I was out of touch for a week while I was at a meeting for work, and when I resurfaced, I found my blog had been awarded not one but two blog awards! These peer blog awards are a thoughtful and friendly way to recognize bloggers and let them know we appreciate what’s being written. So often we painstakingly send our missives out into the blogosphere and have no idea if anyone’s even looking. This is a nice way to recognize what’s out there and “pay it forward.”

Thank you to Charmaine Elizabeth for the One Lovely Blog Award. Charmaine’s blog is charmainelizabeth.blogspot.ca.  


So what is the One Lovely Blog Award?
Rules for the One Lovely Blog award are to thank the blogger who nominated you, give seven facts about yourself, post the blog award badge on your site, and nominate other noteworthy blogs, notifying them you did so.  Here are my facts:

1.  I’ve been writing since I was 5 years old.

2.  My mantra is: This, too, shall pass. It’s so easy to think that whatever situation we’re in is going to last forever, but thankfully—or not—it doesn’t.

3.  I got my first gray hair when I was 13 years old.

4.  I’m a certified hypnotherapist and think hypnosis is the best thing since sliced bread. It’s easy, amazingly helpful and beneficial and it’s fun.

5.  I’m a Grammar Nazi.

6.  I cannot imagine life without a dog or a cat (preferably both), books, sunsets, music, clean sheets of paper, pens, clouds, wild animals, mountains, waterfalls, hummingbirds, fall color, chocolate, starry skies and butter, not necessarily in that order.

7.  I believe we are put on this earth to learn, to grow, and to help each other grow.

My award pick is:

http://rosannedingli.blogspot.com/ by Rosanne Dingli. Rosanne has several books that combine art, history, travel, mystery and fast-paced action into compelling stories.

Other blogs that I think are especially helpful to all writers:






Thanks to Sunni Morris for giving me the Liebster Blog award. Her blog is here: http://sunni-survivinglife.blogspot.com.



What is the Liebster Blog Award?
The Liebster Blog Award is given to up and coming bloggers who have less than 200 followers.  Liebster is German for pleasant, valued, and many other synonyms.  The rules for this one state that you answer the 11 questions asked of you by the Blogger who gave you this award.  You then nominate other blogs and leave your own list of questions for those bloggers.   

Sunni’s questions for me to answer are below.

1.  What is your greatest achievement so far and why?

That’s a tough one. I think my greatest achievement is living the life I want to live. I’ve heard so  many people moan about the city or state they live in, how they’d love to move but they can’t because of (choose one) job, family, economy/money. Although my life is somewhat confined by the need to earn a living, my husband and I have always been willing to move to places that fit our lifestyle and do things we enjoy. I have never been shackled to a location because of work, family, or lack of imagination. I live in places I love (Arizona), I go places that haunt me (Australia), and I do what I can’t imagine not doing—writing and publishing. It doesn’t get any better.

2.  How do you spend your free time?

Free time always seems to be at a premium; there are always so many “have-tos” to get done. My favorite enjoyment is (surprise!) reading. Beyond that, I absolutely love being out in wilderness places, watching wild animals, enjoying the sun, the wind, the clouds, thunderstorms and clear night skies.

3.  What is your favorite season and why?

I have always loved fall; love the feel of the air, the colors of the leaves, the breezes, the clouds. However, in Arizona, things are slightly topsy-turvy and we don’t have the fall color here I had in California or Oregon. Here in AZ, spring is the best, when everything starts waking up, greening up, budding up.

4.  If you could live anywhere besides where you do now, places today or times back in history, where would it be and why?

My two most favorite places on the planet are the Grand Canyon and Lake Powell, and it would be awesome to live at either. I’m already close; after retirement will soon be closer.

5. To date, what has been your worst disappointment in life?

It may sound weird, but I can’t think of any. Oh, I’ve had disappointments, sure, but the worst? Seems like every disappointment I’ve had has been a springboard to something better. I got laid off at my job at the phone company after 21-1/2 years; I soon found my current job at the National Observatory, the absolutely hands-down best job ever. I’ve had rejection letters on several of my books that cut my heart out, but I’ve now published 10 books to date, both traditionally and self-published. How bad can a disappointment be if we overcome it? They don’t even rate.

6.  How did you get interested in writing?

I have been writing stories since I was 5, too long ago to even remember why. I guess I’ve just always been a natural-born story-teller.

7.  What advice would you give a new writer?

Stay true to yourself and your story. Writing is such a solitary pursuit, it’s easy to get overwhelmed by a lack of confidence, by contrary “advice” given by “experts,” but no one knows the story that’s in your heart and mind like you do. Accept constructive criticism cautiously, mull it around, lay the blueprint of your story over it and see if it fits. If it does, great; you’ve made your story stronger. If it doesn’t, throw it out! You are the only and best authority of what you want to write.

8.  If you could start all over in life, would you change anything?

The only thing I would change in my life would be the timing on my own leap of confidence (see 7 above). I spent too many years believing others knew better than I did what I needed to do or write. I spent too many years trying to make other people happy instead of taking responsibility for my own happiness.

9. What is the most exciting thing you’ve ever done?

Exciting, hmmm. Para-sailing in Hawaii? Zip-lining in Costa Rica? Adult Space Camp in Huntsville, Alabama? Digging fire agates out of a mine in California? All fun and exciting, but the most satisfying thing I’ve ever done was going to Machu Picchu. I’ve wanted to see this place for myself ever since I first heard of it as a kid and it was everything I’d dreamed and hoped it would be. It is one of, if not the, most amazing places on earth.

10.  Are you scared of anything, or do you conquer all your fears and do it anyway?

Ha! I have a horrible fear of heights and my favorite place in the whole world is the Grand Canyon. Go figure. I doubt I’ll ever “conquer” my fear of heights, but I contain it as much as possible to be able to enjoy my small adventures. I have pushed through enough to go para-sailing and zip-lining, both hugely fun even tho terrifying. Sky-diving? Never!

11.  What are the best five words that would describe you?

Positive, confident, thoughtful, encouraging, imaginative.

My award for a great blog is:

http://lynnkelleyrandomactsofwriting.blogspot.com/ by Lynn Kelley. Lynn has a knack for writing as and about kids, something that eludes me. In reading just a bit of her latest, Double Digits, I realized that she has nailed the life of a 10-year-old.

Now, my questions to my awardee:

1. Who do you most admire and why?

2. What’s the most difficult challenge you’ve ever overcome?

3. What has writing taught you about yourself?

4. What’s your favorite book (not your own) and why?

5. What inspires you?

6. As a reader, what’s your biggest complaint?

7. What are you grateful for?

8. What’s your best advice for aspiring writers?

9. What’s your perfect environment for writing? (Place, time of day, peripherals)

10. What’s your first consideration for choosing books to read?

11. Tell us something about you that most people don’t know.


Thanks again for the awards! Now get out there and pay it forward!